| Education |
MFA
Master of Liberal Studies
Skidmore College, Saratoga Springs, NY - IP
BA
Bachelor of Arts Double Major - Economics and Music
Skidmore College, Saratoga Springs, NY, May 2006
Fulbright Finalist - Included in the top 30 applications sent to England
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| Employment History |
Box.net – Director of Product Marketing October 2006 to Present
∙ Duties initially included managing ad platforms such as Adwords, MSN and Yahoo, search engine optimization, website analytics, affiliate program and email marketing. I have since focused more on feature usage, product and competitive research.
Marketing initiatives include:
-Box vs. SharePoint Challenge: Designed a campaign to align Box.net to our largest competitor, Microsoft SharePoint. The challenge involves users trying Box.net for 14 days, and if unhappy, they get our competitor free for 3 months. I contacted affiliates of SharePoint to provide this 3 months, so the campaign cost nothing. The challenge has been very effective online and at enterprise conferences.
-Firefox add-on with over 50k downloads
- April Fools fake product launch noted by Rolling Stones write-up
-iPhone app – Apple Top 100 application and featured on iTunes home directory
Sample Projects:
- Marketing copy, SEO, outreach, marketing research to enable the company’s transition from a consumer offering to a small business/enterprise collaboration tool
- Marketing dashboard – designed an internal tool for analyzing user behavior, preventing cancellations, predicting and modeling user behavior
- Oversaw site translation into 25 languages
- Designed 24/7 technical support system, training process and initial privacy/security policy – reduced incoming support volume 35%
∙ Handled initial business development deals with Dell, Apple, Wordpress, Webs.com
Google Inc. – Gmail June to October 2006
∙ Resolved user technical problems involving Google’s Gmail application
∙ Used CSS and basic JavaScript to create website demos to reduce incoming email volume, created an IP mapping tool used to identify unauthorized access of user account
Emory University – Web Consultant June to October 2006
∙ Hired to advise on marketing strategies, website design, and online presence.
∙ Designed and coded website
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| Non-profit Work |
Musopen.com–Founder summer of ’06 to Current
Musopen is the largest online music library of copyright free (public domain) music with 40,000+ visitors monthly
∙ Partnered with OLPC (one laptop per child) to provide a legal music source
∙Directing open source music theory textbook to be distributed to colleges Spring 2010
∙ Notable blog mentions include - BoingBoing, Lifehacker, Ars Technica
∙ Accepted as a pro-bono client with the bay area law firm Wilson Sonsini
Imagineh2o.org–Web and marketing administrator ‘09
Imagineh2o hosts prize competitions for water innovation.
∙ Designed and implemented first web presence, including platform for team collaboration, suggested initial marketing plan for seeding interest
InLargeNumbers.com–Founder (launching mid-august) ‘09
A unique platform for large scale social collaboration.
∙ Collaboration model involves users to suggest trivial project ideas, which individual is not valuable, but in large numbers, has a significant impact
∙ Users can track progress on their individual projects, or use the site to power local projects
∙ The project was conceivedof, designed and built without assistance
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